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Regardless of her age, health, or living environment, every woman deserves the opportunity to express her style preferences and, where possible, have agency over her apparel choices and decisions.

We offer a compassionate apparel service to residents living in care home facilities by combining personalised onsite visits with a convenient online store, continually updated to meet our customers’ needs.

At the core of everything we do, dignity in care is our guiding principle. By honouring residents' unique needs and respecting their individual limitations, we support and encourage our customers to participate in making their own style choices whenever possible.