• WHY CHOOSE REDBIRD APPAREL?

    We’re more than just a shopping service - we are a community-focused initiative designed to bring dignity and a little bit of joy to aged care residents. Whether it’s through our seasonal onsite visits, resident feedback, or family-friendly approach, we’re here to make a small but meaningful difference to the way the retail sector serves senior women.

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    Encourages Participation In Decision Making

    We aim to support residents in making or contributing to their own clothing choices and styling decisions wherever possible. This can help foster a sense of control and personal agency wherever practical and may offer a comforting sense of self-direction.

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    A Shared Family Activity To Help Alleviate Boredom

    Family (and loved ones) participation is welcomed and encouraged. Our visits offer more than just clothing - they can also provide an enjoyable, sensory activity that can include family and loved ones, and help break the monotony of daily life in aged care. They offer something to look forward to and may serve as a memorable experience to reflect on.

    Family and loved ones can schedule our shopping visit dates into their diary to use this activity as a special opportunity to enjoy spending time together.

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    Affordable Shopping Choices

    We provide quality garments that meet customer expectations for comfort, security, ease of wear and hassle-free laundry. With convenience, beauty, and practicality in mind, we stock a range of daywear and special occasion items in various styles, colours, and sizes.

    More about our supply chain below.

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    Personalised Name Tagging

    • Resident name tag applications are available on all new pre-purchased items. If requested at the point of order/sale, delivered goods will come with the resident's name pre-applied
    • Residents may also request name tagging for their existing clothing. Once an order is submitted, the name tags will be delivered ready for application.
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    Pre-Arranged Preferences

    With the assistance of family or care home staff, residents can request pre-selected items, including size, colour, or garment type, which we can bring on our next visit. We will accommodate custom requests whenever possible, as long as they fall within our existing stock ranges. (Customers will soon be able to order directly from our site once our online store is active).

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    Easy Payment

    Convenient credit card or cash payment options are available onsite. Our online store accepts most major credit and debit card facilities.

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    Gift Vouchers

    Gift vouchers are available for purchase from our site. Perfect for birthdays, holidays, or just to let a resident know you are thinking of them. Vouchers can be redeemed during facility visits or on our upcoming online store.

  • Supply Pathways

    Our inventory is sourced from ethical providers and we choose local suppliers wherever possible while prioritising clothing quality and comfort. We keep our costs down by securing the best commercial relationships with our suppliers, and we also utilise quality worn once returns, end-of-season, or category run-out occasion wear stock via our stakeholder and retail channels.

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    REDBIRD APPAREL RANGE

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  • Clothing has an amazing capacity to evoke cherished memories and can help facilitate sensory stimulation.

    By offering a range of colours, textures, and designs, Redbird helps residents potentially reconnect with their past or reflect on special memories or moments in time. This can be comforting to an elderly person and may help to enhance well-being by nurturing recollections or connections from the past.