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    Join our mailing list for updates on facility visits and store specials!

  • We recognise the importance of personal choice and dignity in aged care and we are proud to provide a unique and thoughtful apparel service tailored specifically for senior women living in residential care facilities.

    Our mission is to enhance the lives of residents by offering beautiful, comfortable clothing while creating an enjoyable and engaging experience they can look forward to. By honoring their unique needs and respecting individual limitations, we support women in making their own style choices wherever possible.

  • Here's How We Do It

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    Aged Care Shopping Visits

    Redbird Apparel is proud to collaborate with aged care management teams to create smooth and enjoyable onsite shopping experiences for residents. By partnering with us, facilities can help create small but meaningful opportunities for residents to feel a little more empowered, connected, and engaged with their apparel choices while enjoying a practical and thoughtful service.

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    Flexiblity & Ease of Service

    • Seasonal Visits: We coordinate visits around four times a year, aligning with seasonal wardrobe needs and fitting in with the home's availability
    • Setup Made Simple: All we need is a communal space where we can set up a table and a few display racks, and we’ll handle the rest!
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    Resident Involvement

    We collaborate with staff to encourage resident participation on the day to make it an inclusive and enjoyable activity for all. Sizing and general preferences can also be confirmed ahead of time, ensuring we bring relevant items with us on the day.

    Before a scheduled visit, residents (or their family and loved ones) may browse our store and request that we bring specific items on our next onsite session, which they can then view and try items on in the comfort and safety of their environment.

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    Family Invitations

    Facilities can notify families about upcoming Redbird visits via posters, newsletters, or emails. We are happy to help with the communication and outreach process as well by inviting family or loved ones to join our mailing list for regular updates. Join our mailing list here

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    Maintaining Dignity & Encourage Connections

    Respect every resident’s right to make choices about how they present themselves and feel comfortable in their attire. Our visits can help foster meaningful moments through sensory interaction and family involvement on the day, and in the online selection of items throughout the year.

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    Year Round Shopping Access

    Residents can browse and order from our online store anytime, ensuring they’re not limited to in-person visits. Gift cards are also available for purchase.

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    Comfort and Practicality

    We stock thoughtfully chosen apparel to balance comfort, practicality, safety and style, taking into account wear, durability and simplying care for hassle free laundry.

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    REDBIRD APPAREL RANGE

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  • Clothing has an amazing capacity to evoke cherished memories and can help facilitate sensory stimulation.

    By offering a range of colours, textures, and designs, Redbird helps residents potentially reconnect with their past or reflect on special memories or moments in time. This can be comforting to an elderly person and may help to enhance well-being by nurturing recollections or connections from the past.